Brand does not win fights by deleting a target but by dealing constant damage to the entire enemy team. His build must amplify every damage tick and extend fights to maximize passive spread.
Amplifying Tome
burn on the passive Blaze, double DoT devastating
Executes low-health targets already burning via Blaze passive
AP max for amplifier the explosion of passive Blaze
Sorcerer's Shoes
Stasis
Q stun + W + E combo triggers Electrocute on a target burning instantly.
Scales AP power to that his bounces of R Pyroclasm devastate in teamfights.
Finishes low health, often left targets with low HP after his DOT passive.
survivability in teamfights with of the lifesteal, compensant his lack of dash.
Reduces CDs to chain combos Q+W burning plus frequently.